Social media advertising is a quickly growing industry. Integrating social media ads into your social media marketing plan can help you boost the reach of your content, grow your online community and capture the interest of prospective customers.

This four part course will focus on getting started with social ads. First, you will learn how to draw insights from your social media strategy to inform your social advertising decisions and the best practices that stand the test of time for every social advertising platform. The following three lessons will take a granular look at Facebook, Twitter and LinkedIn advertising options and the unique ways you can leverage each network’s offerings to grow your business.