Date: Wednesday, January 20, 2021
Time: 11:00am – 12:00pm
Presenter: Myles Davis

The adoption of social media by organizations large and small has been rapid. Many are playing catch up to quickly learn the best ways to incorporate social media marketing into their businesses. For some companies, this has resulted in a disconnect between their social brand and their overarching brand. In some cases, a huge investment of time and resources with very few tangible results.

This course will teach participants about setting Social Goals, Objectives, KPIs, and Tactics. It will also explain how to lay out timing/key dates, budgeting and how to define a brand persona or voice for social channels. The program will also include information on incorporating content marketing into a social context, social media governance/crisis management, and measuring ROI.

Register now for this free, online event: https://us02web.zoom.us/webinar/register/2715875848311/WN_3ITmW3t4TnKYIdctx_Ht6g