So, you’ve decided to take the plunge and run your first Google Ads campaign. Congratulations! You’re about to embark on a journey that’s a little like baking your first cake—there’s a recipe to follow, but a bit of creative flair goes a long way. From setting up your account to crafting the perfect ad, we’ll guide you through each step with tips, tricks, and a sprinkle of humor to keep things light-hearted and fun. Ready to dive in and make your first campaign a sweet success? Let’s get started!
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AI can help small businesses and nonprofits do more with limited time and resources by automating repetitive tasks, improving consistency, and supporting better decision-making. This guide breaks down simple, practical ways to use AI responsibly—from content creation and donor communication to operations and data analysis—without adding headcount or unnecessary complexity.